Professional Bull Rider Keyshawn Whitehorse prepares for his ride during the Last Cowboy Standing at Cheyenne Frontier Days in Cheyenne, Wyoming on July 27, 2021. Most of the Unleash the Beast tour for PBR sold out around the country by fans missing rodeo during the COVID-19 pandemic. PBR was one of the first organizations to begin touring in 2021. (Photo by Marlee Smith)